These were the steps taken to make this particular brewery label.
First we start with the sketch, and there were lots of ideas going back and forth. General guidelines and feelings, but for the most part the client was receptive to new ideas and was willing to leave a lot of the creative elements up to me. I enjoyed this project quite a bit, mostly because of the people I was working with.
First we started with sketch work the client had done previously, ideas he had, thoughts on the topic. I asked him what his goals were, what kind of feelings he wanted to evoke. Asked him what styles he liked, showed him a few varied examples to get an idea. Fortunately, his ideas were mostly simple, elegant, and clean designs. I enjoyed that. Continue reading “Pratt’s Original Brew” »